AEM Design and Marketing Strategy drives measurable outcomes through market research, human-centered design, and business and marketing strategy.
By definition, you cannot stand out by adopting the practices of your competitors—it is often necessary to change the way you do business. We help you build on new insights.
AEM takes a comprehensive approach across organizational boundaries, recognizing that success in today's marketplace requires an informed vision for products and services, continuous user learning and testing, and timely sharing of knowledge throughout the enterprise. We are entrepreneurial, building and maintaining stakeholder support while moving to results as quickly as possible.
Our engagements demonstrate breadth and depth. We have changed the strategic focus for a business consulting firm, built a corporate business development plan for a large technology integrator, and developed a global marketing strategy for a UN agency. We have helped Bose Corporation with storytelling and the Department of Education with digital strategy. We are developing a carpooling application for the Department of Transportation.
AEM has more than two dozen employees that support UX and CX design, strategy, and communications efforts for customers. We also leverage the specialized capabilities of other AEM divisions, including mobile app development and “Big Data” analysis. Through this hybrid model of technical and creative talent, we help our customers to stand tall.
You can listen to Ad Hoc on AEM’s site—or wherever you listen to podcasts. In this original series, we uncover insights into how and why ads are made by speaking with leaders at global companies and nonprofits.