---
title: AEM Design and Marketing Strategy Services
description: AEM Design and Marketing Strategy integrates leading practices in market research, human-centered design, business strategy, marketing strategy, and campaign execution.
image: https://www.aemcorp.com/hubfs/21270545425_c7934cbefc_c.jpg
---

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[Meet Our Leadership](https://www.aemcorp.com/about-leadership?hsLang=en) [Request Consultation](https://www.aemcorp.com/contact?hsLang=en#request-consultation) [ Contact Us ](https://www.aemcorp.com/contact?hsLang=en)

![Maggie-Pabustan-5](https://www.aemcorp.com/hs-fs/hubfs/Maggie-Pabustan-5.jpg?width=550&name=Maggie-Pabustan-5.jpg) Maggie Pabustan Senior Executive Vice President

We work in close partnership with our clients. This is an important reason behind why so many of our clients return to us.

![Mark Blevins Profile Photo](https://www.aemcorp.com/hubfs/AEM_Corp_February2018_Theme%20/Images/c692c22c-fa9d-11e6-8c20-0242ac110003.jpg-regular_image.jpeg) Mark Blevins Executive Vice President

We have proudly produced technical and operational innovations for clients that have become models across multiple industries.

[Meet Our Leadership](https://www.aemcorp.com/about-leadership?hsLang=en) [Request Consultation](https://www.aemcorp.com/contact#sb-id-8a3320e7-1773-413c-b491-adb28d517e9b) [Contact Us ](https://www.aemcorp.com/contact?hsLang=en)

## CAPABILITIES

# Design and marketing strategy

## AEM Design and Marketing Strategy drives measurable outcomes through market research, human-centered design, and business and marketing strategy.

By definition, you cannot stand out by adopting the practices of your competitors—it is often necessary to change the way you do business. We help you build on new insights.

AEM takes a comprehensive approach across organizational boundaries, recognizing that success in today's marketplace requires an informed vision for products and services, continuous user learning and testing, and timely sharing of knowledge throughout the enterprise. We are entrepreneurial, building and maintaining stakeholder support while moving to results as quickly as possible.

Our engagements demonstrate breadth and depth. We have changed the strategic focus for a business consulting firm, built a corporate business development plan for a large technology integrator, and developed a global marketing strategy for a UN agency. We have helped Bose Corporation with storytelling and the Department of Education with digital strategy. We are developing a carpooling application for the Department of Transportation.

AEM has more than two dozen employees that support UX and CX design, strategy, and communications efforts for customers. We also leverage the specialized capabilities of other AEM divisions, including mobile app development and “Big Data” analysis. Through this hybrid model of technical and creative talent, we help our customers to stand tall.

### Receive Updates

### Get In Touch

- [ Request Consultation ](https://www.aemcorp.com/contact#request-consultation)
- [ Contact AEM ](https://www.aemcorp.com/contact?hsLang=en)

## Capabilities

#### **ANALYTICS AND RESEARCH**

- Ad Evaluation
- Audience Research
- Campaign Evaluation
- Co-Creative Workshops
- Competitor Review and Positioning
- Dashboard Development
- Email Analytics
- Influencer Identification
- Media Monitoring
- Message Testing
- SEO/Keyword Analysis
- Social Media Analytics
- User Research
- Website Analytics

#### **COMMUNICATIONS AND PR**

- Award Applications
- Crisis Communications
- Information Dissemination
- Interview Staffing
- Reactive Messaging
- Pitching
- Press Releases
- Proactive Messaging
- Spokesperson Training
- Testimonial Procurement

#### **CONTENT**

- 508 Compliance
- Content Evaluation
- Editorial Strategy/Planning
- Message Development
- Writing and Editing

#### **CREATIVE**

- Ad and Collateral Design
- App Design
- Booth Design
- Branding
- Campaign Creation
- Concept Development
- CX Design
- Email/Newsletter Design
- Experiential Design
- Infographic Design
- Podcasting
- Photography
- Swag
- UX Design
- Video and Audio Production
- Web Design

 

#### **EXECUTION**

- Ad Buying
- Agency Management
- Campaign Execution
- Change Management
- Social and Blog Management
- Website Management

#### **STRATEGY AND PLANNING**

- Agency and Contractor Selection
- Internal Communications
- KPI Recommendation
- Launch Strategy
- Process Streamlining
- Strategy Workshops
- Technology Integrations

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